Wix is one of the most popular website builders in the market and is an excellent website builder for small businesses and beginners. Wix has an excellent drag-and-drop editor that is ideal for creating small websites. Moreover, the website builder has over 200 million users around the globe. Wix offers more than 800 free templates that users can customize to their heart’s content. Not only is the website builder easy to use but it also offers three different types of editors and thousands of plugins.

So, if you are a person looking to make a website for your small business or want to explore website building then Wix is the right choice for you. In this article, we will give you a Wix review so keep reading to find out more about the website builder. 

Wix Review: At a Glance

Wix Review
Drag-and-Drop Interface Yes
Monthly Cost Free to $35
Social Media Integration Yes
Email Tools Yes
Inventory Management Yes
SSL Certificate Yes

Wix is one of the most renowned website builders because of its user-friendly interface and ease of use. The website builder has a drag-and-drop editor which makes it easy to use even if you don’t have any skill or prior knowledge of website building. Wix is easy on the wallet and also has a free version that you can use. Plus, the website builder offers users countless tools to make an ideal and eye-catchy website.

Wix is easy to use and is mostly targeted towards people who have no prior knowledge of website building. Its eye catchy, impressive templates are designed for small businesses, artists, and small restaurants. Wix is like a prefabricated house. The grey structure is there, but you can’t change it. However, you can paint the walls, add the furniture, and customize it a little to add a personal touch. Therefore, if you are looking for full control and freedom then Wix is the not best fit for you.

The website builder was built with ease of use in mind and is mostly used by beginners and novices. Therefore, if you are looking to hone your website-building skills or want to make a website for your business, then Wix should be your top pick. 

Wix Review: Pros and Cons

Pros Cons
Beginner friendly and easy to use interface. Once the website is published, users can’t switch templates.
Huge template library. Best features are only accessible to those who subscribe to premium plan. 
Has a built in SEO.  

Wix Review: Features

Templates and website builder

Wix has three different editors that you can use to build your website and each editor has its distinct advantages. The website builder offers an innovative Artificial Design Intelligence or ADI editor. The editor is mostly for beginners who don’t know where to start and are trying to explore the world of website building. Therefore, if you have no skill when it comes to website building but want to create a website without having to spend a lot of money on a web designer then ADI is the ideal asset for you. The ADI editor will ask some basic questions and then construct a website in a matter of minutes. 

Another editor that Wix offers is the Wix Standard Editor. With this editor, you can choose a template and then customize it using the drag-and-drop tool. The third editor that Wix offers is called Editor X. Editor X was built with designers in mind and allows users to create a fully responsive website. It also comes with a variety of advanced capabilities like grid layout, stack and scale media, custom breakpoints, scalable font sizes, docking, and sizing control. 

All of these editors are easy to use and let users customize and personalize their websites without any prior knowledge of coding languages and website design. 


Wix provides bloggers with all the necessary tools that come in handy while starting, growing and managing a blog. With the help of the drag-and-drop editor, bloggers can create posts, insert images and add or format text. Wix also offers its users top-notch built in tools that they can use to manage their blog and grow their audience. These built in tools are SEO, social media integration and email marketing

Business and E-Commerce

Wix provides users with top-notch business and e-commerce plans that can help them turn their ordinary website into an online store. These plans allow them to manage inventory, sell products and take payments. Aside from that, the plans offer a plethora of features that not only helps users promote their business but also helps convert visitors into paying customers. 

SEO tools

Wix has built-in SEO tools that can help users optimize their website for Google Search. The SEO tool helps user optimize their site step by step and also offer users tips and tricks to help improve their website ranking. Wix SEO tools offer features like canonical tags, meta tags, instant Google indexing, bulk 301 redirects, robots.txt files, patterned meta tags, XML sitemap, and URL structure. 

Email marketing

The email marketing and customer management tool offered by Wix is called Ascend. This tool helps users increase traffic, nurture customers, capture leads and close more sales. Ascend is like a toolkit that helps users manage their business and includes contacts, chat, inbox, forms, invoices, and automation. 

Wix Review for Different Kinds of Websites

Website type Benefits Limitations
Blog Excellent SEO and marketing tools.Website can go live in an hour. Third-party tools which make Wix more expensive.
Portfolio site Design flexibility.Specific tools for artists. Template can’t be changed once user starts editing. 
Business website Excellent business features.  Editors that suit the needs of novices and beginners.  Extra cost for additional apps. 
Online store Excellent eCommerce tools that suit both pros and novices.  Users can not migrate their store. 

For Blogs

Wix offers an excellent blogging option for emerging entrepreneurs and writers. With the Wix blog editor, users can make formatting changes to their texts, add links or bullets, and much more. Users can also add a meta description, customize their blog post’s title tag, and change the URL of their blog post. However, there is one disadvantage of using Wix, it is quite expensive compared to other blogging options. There are numerous blogging platforms that allow bloggers to publish their work for free. However, Wix asks for a steep price for its blogging services.

For Portfolio Sites

Wix is a great option if you want to sell your artwork online or if you want to create an art portfolio website. The website builder offers limitless customization and various tools for selling art. Unfortunately, the tools Wix offers are most suitable for visual artists. Therefore, mainly visual artists and designers choose Wix even though the website builder is quite versatile. 

For Business Website

Wix houses a number of tools that are curated for business websites, moreover, users can also visit the app store if they wish to get additional plugins for their website. Users can create an excellent online presence by using Wix’s editing tools, SEO and marketing features, and extensive customization. Even though Wix gives users the freedom to customize their website, it doesn’t offer all the customization tools for free. Therefore, users have to pay extra to get these tools and the price isn’t that cheap either. 

For Online Store

Wix has everything a small business owner might need to promote and grow their business. Wix offers excellent SEO and marketing tools, a perfect e-commerce suit and it also has specific templates for online stores. Users can make a complete custom store and can sell both digital and physical objects. The only negative aspect of using Wix for online stores is that users can’t migrate their stores. Once a user signs up for Wix their shop gets stuck on the platform, and they can’t move it. 

Wix Review: Quick Glance of Plans and Pricing

Wix Review: Website Plans

  Connect Domain
Most Basic 
For personal use 
Entrepreneurs and freelancers 
Price $4.50/month $8.50/month $12.50/month $24.50/month
Custom domain Yes Yes Yes Yes
Free domain for 1 year No Yes Yes Yes
Remove Wix branding No Yes Yes Yes
Free SSL certificate Yes  Yes Yes Yes
Bandwidth 1 GB 2 GB Unlimited Unlimited
Video hours Not available 30 minutes 1 hour 5 hours
Storage space 500 MB 3 GB 10 GB 35 GB
Site Booster app No No Yes  Yes
Visitor analytics app No No Yes  Yes
Professional logo No No No  Yes
Social media logo files No No No  Yes
Customer Care 24/7 customer care 24/7 customer care 24/7 customer care Priority customer care

Wix offers users 4 website plans namely a connect domain basic plan, a combo plan, an unlimited plan, and a VIP plan. Their price ranges from $4.50 to $24.50. If you are a novice, just looking to explore website building, then the basic plan is the right fit for you. However, if you want to make a professional website that will help grow and promote your business then we suggest that you opt for either the unlimited or VIP plan as they have more benefits. 

Wix Review: Business and E-commerce Plans

  Business Basic Business Unlimited Business VIP
Price $17/month $25/month $35/month
Accept payments Yes  Yes  Yes 
Plans and recurring payments Yes  Yes  Yes 
Customer accounts Yes  Yes  Yes 
Custom domain Yes  Yes  Yes 
Free domain for 1 year Yes  Yes  Yes 
Remove Wix branding Yes  Yes  Yes 
Bandwidth Unlimited Unlimited Unlimited
Storage space 20 GB 35 GB 50 GB
Video hours 5 hours  10 hours  Unlimited
Customized report  No  No  Yes 
Customer Care 24/7 customer care 24/7 customer care Priority customer care

Wix offers three business and e-commerce plans i.e., business basic, business unlimited, and business VIP. Their price ranges from $1-$35 per month. The most popular package among these three is the business unlimited plan, as it’s not that pricy and offers countless benefits. 

Wix Review: Customer Support

Being an all-rounder website builder, it is no surprise that the customer care of Wix is the most reliable and efficient one out there. For users facing any problems or subscribers wanting to know more about the website builder, Wix offers three ways to contact them i.e., callback phone line, live chat, and ticket submission. Wix customer support is available 24/7 to extend a helping hand to those who need it. 

Wix Review by Customers

Wix Review
Wix Review
Wix Review

Frequently Asked Questions

Is Wix good for SEO?

Yes, Wix has built-in SEO-tools that helps rank highly on Google and also allows users to edit meta title and description, customise URLs and tweak header code.

Is Wix suitable for small websites?

Yes, Wix is one of the best web hosting platforms for small and startup businesses. With its drag-and-drop interface along with hundreds of templates you can easily design an eye catchy website for your business. 

What is the price of the Wix Website?

Wix offers four website plans, connect domain basic plan, a combo plan, an unlimited plan, and a VIP plan. The price of these plans ranges from $4.50 to $24.50.
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